Repath Solutions

ZOHO: The Most Successful SaaS Company You May Have Never Heard Of

Zoho

I had the chance to attend Zoho’s annual analyst day which it held in Austin, TX, a few months back. I have been remiss in writing this up, but honestly, COVID19 and a few other things got in the way of knocking it out. Rather than give my readers a specific take on what I […]

What is a CRM and why does it matter for your business?

CRM

A CRM (Customer Relationship Management) is a company-wide business strategy with a core philosophy: Put the customer first. It is designed to enhance efficiency, reduce costs, increase customer loyalty and ultimately revenues and profitability. Apparently, customers are important as no business exists without its customer base. Therefore, the way a company manages its customer database determines […]

Scaling your customer experience

customer experience

Whatever your small business does, if your product or service is popular, your business will grow – and potentially, quite quickly. While that’s an exciting proposition and deserved reward for all your hard work, when scaling your business there are various considerations with regards to your customer experience (CX). With a growing business comes a […]

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