The ABL Group is the world’s leading and largest independent provider of marine, engineering, and consultancy services focused on the renewables, maritime and oil and gas sectors.
With a focus on energy and the oceans, the group works to de risk and drive energy transition through three service streams:
– Consultancy and engineering
– Loss prevention
– Loss management
The ABL Group’s team of 1,100 employees is spread globally across 300 locations, 62 offices, and 38 countries, enabling them to deliver swift turnkey solutions to their clients regardless of where their assets may be located.
Despite their impressive global presence, ABL Group faced a series of significant challenges that were impeding their growth, efficiency, and integration following the merger of two similar-sized businesses. These challenges spanned the disintegration of systems, limited collaboration, excessive manual processes, and the need for comprehensive data migration and digitalization.
Design and development of a unified and tailored CRM leveraging Zoho’s sales and marketing suite of products CRM Plus, streamlining data, business lines, revenue streams, and accounts across divisions and regions, while providing a single group-wide view of all contact and business information.
Creation of a roadmap for the group’s digital transformation through the review and rationalisation of ABL’s operating procedures and implementation of custom automations for complex multi-departmental processes.
Development of a centralised system that can integrate and retro feed ABL’s enterprise resource planning software NetSuite.
Training of 220 users, including administrators to ensure the maintenance of the system and its ongoing adaptation to ABL’s needs as the company continues on its growth trajectory.
Provision of a customised sales pipeline functionality and website integration, allowing the assignment of leads, pipeline quantifying, tracking, and diagnosing, in addition to targeted business development marketing campaigns.
Migration and integration of legacy data, enabling cross-pollination opportunities between business divisions and a seamless customer experience
We work excellently as a partnership and certainly for the coming years, I can’t see us doing anything other than use Repath to further enhance our business systems, not limited to CRM. The further opportunities that the Zoho apps can bring and Repath will be there, they understand us, they understand our business.