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Case Study

Repath Designs and Implements a Digital Transformation
Solution for Career In Progress.

Career in Progress

Career In Progress, a human resources management recruitment company in Greece, was seeking a technological solution that  would enable the company to:

  • Manage its leads, contacts and partners
  • Handle the candidates, find them the best job match, schedule online interviews and verify their skills by sending them online tests.
  • Notify candidates for new opening jobs.

Access all related data of an entity (tasks, calls, emails, online meetings, surveys, email campaigns and website visits) in a single place.

Career in Progress saved enormous time and money fulfilling and enhancing critical business and operational objectives such as:

 

  • Profit. By applying marketing automations, the operational capacity of the company increased significantly. They now focus only on candidates’ applications that are valuable for their business eliminating the time for the implementation.
  • Efficiency. As every customer interaction is stored into the CRM record, the employees of Career in Progress have now a holistic view of each customer by opening their CRM record.
  • Process Management: As every process is stored and recorded, the company can redefine processes to further maximize their efficiency.
  • Employee Satisfaction. Chasing the wrong leads, applications and candidates makes employees feel unproductive. Workflows and filters make the processes even more efficient and employees more creative and productive to maximize their daily output.
Career In Progress trusted the Zoho Authorised Partner “Repath” to address the above issues by using and actually unleashing the power of Zoho. This diversified set of tasks was implemented with the use of Zoho One, a business suite that combines automations in the fields of leads management, accounting, finance, marketing, customer support, operations and reporting.

More specifically Repath used the following applications to accommodate the needs of Career in Progress:

Zoho CRM

The data from different sources (email, calls, sms history, website visits and forms) were integrated into the CRM record of each customer respectively. As a result, Career in Progress can now easily track, analyze and segment its customer base while having all the information of their clients and contacts into one single unified place. Furthermore we added a ‘book a free consultation’ form to the website through which candidates can apply for a free session with the career consultants of Career in progress.

Zoho Bookings

Candidates’ applications for free consultation land to the website and upon that an automated email is sent to the candidate. The email includes a link to Zoho Bookings, where the recipient can book a call based on the available time slots of Career in Progress’ agents. This eliminates the workload of arranging time slots manually by calling candidates to find a slot that works for both parties.

Zoho Campaigns

Career in Progress has a database of almost 20.000 job seekers in Greece. Very often, the company sends out massive newsletters to inform candidates about vacant positions, career opportunities, training seminars and many other actions. In addition, they send newsletters to users who subscribe from the website which has been integrated with Zoho Campaigns. As the services that Career in Progress offers is diversified, we configured Zoho Campaigns and developed workflows to auto assign candidate to the respective mailing list.

Zoho Survey

On behalf of its clients, the company is assigned to recruit talents and fulfill vacant job positions and very often receives hundreds of applications that need to be evaluated and categorized. Through Zoho Survey, an automated pre interview skill test is being test to the candidate and upon submission, the system records candidate’s score and mark him/her as qualified/disqualified. Moreover, candidate’s answers are stored into the respective CRM record as a pdf file and thus the company has all the data into a secure and GDPR compliant place.

Zoho Meetings

We configured Zoho Meetings which is a secure online meeting platform and integrate it with Zoho CRM in order to schedule and arrange online interviews.

Zoho Social

nother component of the solution was the integration with company’s social media and the ads account. Therefore, leads that are coming from social media sources are stored into CRM and upon that marketing workflows are triggered that help the company to categorize qualified from disqualified leads.

The solution helped the company to save time and money by fulfilling its critical business objectives which are summarized as follow:

Application

Automation Process

Savings*

Zoho CRM/Book Consultation Handling

Send automated follow up emails with surveys for filtering applications, schedule online meetings automatically
30 minutes per application 30 applications/month ->30 * 30’ * 12 = 180 h

Zoho Campaigns/Email Marketing

Automatically place candidates to mailing lists according to their education and skills, auto update and re-place them.
5’/candidate -> for 900 candidates 4.500’ = 75hours

Zoho Survey/Organize and Interviews

Check candidates interest, skills and interests in accordance with the job position
5’/candidate, for 15.000 applications/year 1250 hours
1.505/year * 20€ = 30.100€
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Home
Solutions

Zoho One
Zoho Books and Accounting
Zoho CRM Plus
Zoho Desk
Zoho People
Zoho Operations & Online Collaboration

Success Stories

Tourism
Human Resources
Supply and Chain
Telecommunications
Consulting

Resources

News
Insights
FAQs

About Us

Our Approach
Careers

Contact
Facebook Linkedin Youtube
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